We live by the credo "It isn't creative if it doesn't sell." Marketing materials should never be created for the artistic satisfaction of the designer or the client. And that's why understanding the audience and the marketplace are the first stop in our design methodology.

We conduct informal, qualitative surveys or interviews with target audiences and create a design brief based on the results. The brief directs both client and designer in developing on-target work because its audiences and the project objectives are described well before creative work begins.

Broader quantitative studies or focus groups may be assembled, depending on the type and scope of information needed by the client.